To be the leading HMO Of choice by business employers, individuals and public organizations in South Dakota, and the medical management Third Party Administrator of choice for employers, governments and other healthcare insurance providers in the Upper Midwest.

DAKOTACARE's Four Marks of Value:

1. Our ability to make healthcare easy for you.
   Imagine a healthcare plan that covers all of South Dakota with local customer care by fellow South Dakotan's dedicated to assisting you by making your healthcare easier to understand.
   
   
2. Our solid plan features and options.
   Imagine having the ability to choose more plan options than ever to fit the needs of your employees and their families.
   
   
3. Our investment in medical management.
   Imagine knowing in your heart that employees and their families are well taken care of, through thoughtful Medical Care Management and a promise to pay providers efficiently, all based on integrity.
   
   
4. Our stability and financial strength.
   Imagine the unwavering support of a local health plan serving South Dakota for 20 years. A company that has proven financial strength and stability.